Why you need to start your email list now

Why you need to start your email list now

You've heard it before: email marketing is the best way to reach your target audience.

And yes, that's true—but you have to have the right audience in order to make the most of your efforts. You don't just want any old person on your list; you want someone who is interested in what you're selling, and will listen when you talk about it.

You own it

  • You own it.
  • You can do whatever you want with it.
  • It's your list, so you get to decide what content is sent out, how often, and how long the messages are.
  • You can send out any type of content you want and the subscriber has no say in what they receive (or not).

They might hate everything that goes out or they could love every single thing—it doesn't matter because they're not sending their money away if they don't like anything; they're just getting more email from someone who is trying to build an audience through information sharing and engagement.

It's cost effective

Email marketing is the most cost-effective form of marketing.

It’s cheaper than other forms of digital marketing and traditional advertising, but it has a higher ROI (return on investment).

Email is also more personal than other forms of communication, which makes it a great way to build relationships with your customers.

It's more deliverable

Email is more deliverable than social media, PPC (pay-per-click), SEO (search engine optimization) and display advertising.

When you put a link in an email, it's much more likely that the person on the other end will click through to your site.

Why? Because they signed up for your emails!

They want to see what you have to offer them and how you can help them grow their business.

Email is also easier for people with low attention spans.

If your friend sends you a Facebook message about something that's important to her, it's easy for her to get distracted by other messages or even notifications from apps like Instagram or Twitter before she gets back around to reading yours.

But if she gets an email from you asking if she needs any help with anything specific—like maybe planning an event—she'll probably be able to finish reading it without getting distracted by anything else first because there aren't any flashy pictures or videos distracting her attention away from her inboxes content (unlike social media).

Get a great ROI

You can use your email list to build your brand, sell your products and services, get more clients, get more leads and referrals.

You might be thinking “but how will I make money from my email list?”

Well, it’s really quite simple: you give away something of value in exchange for the person's email address (like a free ebook or webinar).

Then you contact them with even more free stuff (like additional ebooks or articles) that helps them solve their problem.

And finally you provide some sort of incentive to buy something from you (i.e., an online course).

It offers more personalization

Personalization is important, but it's not always easy to do.

The best way to personalize your emails is through segmentation -- sending different emails based on your customer's behavior and interests.

For example, if you know that someone has visited a certain product page on your website, it makes sense to send them more information about that product when they sign up for your email list.

It sounds simple enough in theory, but in practice there are many ways this can be done. Here are two examples for how we use segmentation at Zendesk:

It has great targeting options and marketing strategies

Email marketing is one of the most powerful tools for digital marketers. It has great targeting options and marketing strategies that can help you reach your audience. Why is this so important?

  • You don't have to rely on social media to reach them
  • You have complete control over the messaging you send out to customers, unlike with social media where a post may or may not be seen by followers based on their interests
  • You can build trust and rapport with your subscribers by sending them valuable content regularly, something that is much harder to do on social media

It makes a great addition to your other digital marketing efforts

Email marketing is a great supplement to other digital marketing efforts. You'll want to make sure that you're using email in the right way, though.

Here's how:

  • Use email as a complement to your other digital marketing efforts. Email is a powerful tool for sending out special offers and promotions and introducing new products or services that fit with what people have been searching for online. When done correctly, this will help you reach customers who are looking at similar items and provide them with more information about what they want—and bring them back into the store when they're ready to purchase!
  • Use email support campaigns so that people who are already interested know what's happening next time around (i.e., sign up here). This helps build loyalty among existing customers by giving them advance notice about upcoming sales or promotions so they can plan their purchases accordingly (and get excited too).

Start building your email list as soon as possible.

It's a great way to build trust with your audience.

You might be wondering how this can happen.

Your audience doesn't know you yet, so how do they trust you? They trust you because of the content that you send them and the way that you present yourself. If all of your emails are filled with helpful information and great tips, then that shows that people can rely on what you have to say.

This builds loyalty over time.

It's also important for email marketing campaigns to be consistent in their messaging and branding, so this is something else that builds trust with customers and helps keep them engaged long-term through their relationship with your brand as well as its products or services.

How to get started Building your email list?

There are several options to choose from starting with my favorite email marketing platform, Active Campaign. This is an advanced application that automates email marketing very well. Has auto responders, email sequences capture forms and more.

You can start a Ghost newsletter like this website you are on now. When you write posts in Ghost, you can send them out as a email newsletter.

You can create email newsletters on Substack too.

Aweber to another great email marketing platform. It has all of the features you would expect from a great long standing SaaS provider.

MailChimp is a free alternative to Active Campaign


The takeaway is that you should start building an email list as soon as possible.

If you’re not sure how to do it, reach out on Twitter!

I'll help you build your list and give your business the boost it needs.